When people buy your story, they’ll buy your product.
nobody is listening to you!
Stop the story you want to tell and start the one your customers want to hear.
Using the powerful formulas movies use to hook audiences, Narrativity has transformed them into a successful framework that makes your brand the engaging hero. Because it’s not the head that holds the purse strings, it’s the heart.
Our process is enjoyable, inclusive and effective, without the never-ending agency costs, timelines and BS. Now, that’s the story you wanted to hear!
upon a time
you could push your message out there and people just bought it. Times have changed, but brands still sound self-centered, rational and all the same.
Greg Logan is a global messaging and tone of voice expert, who has written for Google, Subaru, Sunglass Hut, Qantas, Virgin and Forbes. When he was writing a multi-award winning short (and one pretty bad feature film script), he realized the tried-and-true movie formulas could help brands be far more emotive, engaging and relevant.
The result is the Narrativity Lab process, where Greg and his team place what your audience wants at the heart of your message, helping you speak their language and master the art of good story selling.
Marketers have been saying for years that brands should be storytellers, but never tell you how.
A unique mix of art and science, Narrativity Labs input any business into a proven storytelling framework, producing a powerful narrative that will hook your audience straight away.
Your website is the ultimate movie trailer of your business. And you have less than 10 seconds to make a great impression. Our Website Lab motivates the most people with the fewest words.
Your website written
2 -3 weeks
(inc. 2 client sessions)
Small to medium
Turn your different messages into one cohesive success story. The Brand Lab formulas help you cut-through, connect and convert. We’ll improve what you say, how you say it, and where you say it.
narrative across your entire business
(inc. 4 client sessions)
A killer Employee Value Proposition is the magnet that helps attract your kind of people and builds a strong culture. Our process creates a powerful trigger in the hearts and minds of brilliant talent.